Corporate Social Responsability
World of Hairfashion and Beauty Business

Chad Demchuk  International Hairstylist

In creating his Eccentric Glamour Collection, Chad Demchuk’s creativity was driven by the many facets of fashion and beauty of London through the decades.

Ph: John Rawson
Make-Up: Lan Grealis


Bernat Sayol  International Hairstylist

This collection is a journey through the life cycle of a woman. Each image represents a stage, from childhood to maturity. With very versatile cuts, loaded with technique and precision, the collection’s creator highlights the illusion of childhood, the rebelliousness of adolescence, the sobriety of maturity and the calmness of old age.

Ph: Esteban Roca
Make-up: Nacho Sanz
Stylist: Salones CV


Manuel Mon International Hairstylist

The ocean, a vast expanse of life, multiple in shapes, colours and tones…. rich in volume and texture.

Ph: Bernardo Baragaño
Make-up: De Maria Make up
Stylist: Visori FashionArt
Model: Celia Fernandez



Find put the latest hair collection, called “19.1”, made by “ ALBERTO MANCHADO - IONE ERICE ” international hairstylist from ES



Cutting hair is the staple of every stylist’s working week!

hob academy

How many cutting techniques do you use?
According to four-times British Hairdresser of the Year, Akin Konizi from HOB Salons, there are five main methods every hairdresser should know
. “Using the right cutting techniques can add movement and dimension to a hairstyle. Once you know the right techniques to use, you can create any shape or texture. It’s about using the right techniques to help you develop your cutting skills.”

The five cutting methods every hairdresser should know.

1 Layering
The most important technique but often the most underestimated. Good layering helps you create the material for all your shapes. You can use it for every shape, texture and hair type.

2 Graduation
Graduation is used to build up weight, with geometric lines either with or without tension and will form the outline of any shape you create.

3 Reverse Graduation
This is the best kept secret in hairdressing! It’s the opposite of each section getting shorter; each section is getting longer. It was used a lot in the 80s to create hard, strong geometry. The modern version is to use it on one-length styles. Use it on one-length styles to combat graduation.

4 Texturising
Texturising isn’t taken seriously enough. It’s about cutting shorter lengths into your longer lengths to create an internal shape in your haircut that will work as a structure to your styles. Sometimes it will give a softening effect, or it can be used to thin out the hair. Texturising offers a whole world of possibilities and potentials by manipulating weight.

5 Precision Cutting
Precision cutting is not just for geometry. It’s how I do all my cuts, it’s about doing your work precisely; if it’s a messy haircut, you still cut it with precision. If you want to create texture or choppiness, you still use precision.


Juan Ayoso  International Hairstylist

Find put the latest hair collection, called “Energy”, made by “ Juan Ayoso ” international hairstylist from ES

Ph: Click and Garoy
Make-Up: Juanayoso
Stylist: Elena Garrido Fernandez


Jose Urrutia  International Hairstylist

Daring, adventurous, confident, the characteristics of the youth who make their way through the city at night. Taking in all that the city has to offer, these guys are game for anything. Short, thickly cropped hair, with differing frontal effects are the features of this collection.

Ph: Jose Urrutia
Make-up: Peluquería Jose Urrutia
Stylist: Peluquería Jose Urrutia


Junior Green International Hairstylist

In this collection Junior uses shape and texture to define each image. Working with both natural and created textures Junior used a wide range of cutting and styling techniques in this inspirational collection.

Ph: Agata Preyss
Make-Up: Neon Velvet
Stylist: J A G Styling


Royston Blythe at Royston Blythe International Hairstylist

Find put the latest hair collection, called “Boys”, made by “ Royston Blythe at Royston Blythe ” international hairstylist from UK.

Ph: Richard Miles
Stylist: Nick Malenko
Colour: Anthony Osborne


Mirko Cheyenne International Hairstylist
Mirko Cheyenne International Hairstylist

Find put the latest hair collection, called “Elfie”, made by “ Mirko Cheyenne ” international hairstylist from IT.

Ph: Matteo Genovese
Make-up: Mirko Cheyenne
Stylist: Mirko Cheyenne



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